Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
- Content Marketing Overview and Strategy
- Content Marketing Channels
- What Is Content Marketing?
- Identifying Prospects
- Writing Messages and Creating Content
- Getting Your Message Into the Media
- Becoming an Industry Expert
- Content Strategy & Challenges
- Measuring Results
- Blog Marketing
- Social Media Marketing Channels
- Image Marketing
- Video Marketing
- Article and Press Release Marketing
- Email Marketing
- Event Marketing
- B2B Marketing
What is this course about?
Content marketing is no longer an option that businesses can avoid. Content Marketing has become a key to building a network, public relations, customer engagement and driving conversions for the brand/product.
In this content marketing training course, i will train you on the advanced content marketing methods to achieve marketing objectives. The course covers in detail about content strategies and tactics for different types of businesses – B2B, B2C, enterprise and for different marketing channels – blog, email, social media, PR etc., methods to develop engaging content and measuring results of content marketing.
Upon completion of the course, you will acquire a sound knowledge and gain expertise in content marketing.
What are the course objectives?
- The course aims to provide you with the in-depth understanding of all the aspects of content marketing. After the training, you will be able to:
- Formulate and implement content strategies for your business.
- Impact the social media marketing and SEO of your business through content.
- Transform your brand into a trusted advisor and authority in the industry.
- Who should enroll for this training?
- The training can be attended by anyone who is keen on learning content marketing. The course will be greatly beneficial to digital marketers, content writers, bloggers, social media marketers, public relations officers, brand managers, search marketers.
Contact me to learn how to generate leads and brand your business using content marketing techniques??